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5 Fashion Designers That Changed the Industry

The fashion industry is constantly changing and reinventing itself. Twice a year the powers-that-be decide what trends will fill our wardrobes and we are forced to refill our hangers with this season’s must-haves for fear of being left behind in last season’s Louboutins. We take a look at 5 fashion designers that have impacted on and changed the fashion game forever.  
 

Jeanne-Marie Lanvin

Jeanne-Marie Lanvin created the first fashion lifestyle brand, paving the way for designers such as Chanel, Tom Ford, Dior, Paul Smith and  Giorigio Armani. Lanvin trained in Talbot, a French fashion house, before turning her hand to millinery in 1889. She later began to design children’s wear having been inspired by her own daughter, however, adults were soon demanding Lanvin’s designs for themselves. Ever the entrepreneur, Lanvin, began creating matching mother and daughter looks. Menswear, furs, lingerie, sportswear, swimwear and fragrance filled the catalogue of Lanvin branded commodities by 1920. 1425659062_407498_1425661924_noticia_normal

Coco Chanel

Starting her career during World War I, Coco Chanel revolutionised the fashion game when she introduced jersey fabrics into her collections. Jersey was usually restricted to underwear at the time. Popular trends during WWI included tight, restrictive clothing such as corsets and crinolines, Chanel modernised the fashion world with a boxy, shorter style that was more comfortable and easy to wear. 5 fashion designers that changed the industry

Christian Dior

The French designer is responsible for the rebirth of femininity and luxury within the fashion industry, post World War II. Dior’s focus on the hourglass silhouette, combined with the luxurious undertones and feminine softness that consumed his collections became a great distraction from the struggles, hardship and restrictions that people had endured during the war. 5 designers that changed the industry

Yves Saint Laurent

Yves Saint Laurent introduced the fashion industry to the androgynous trend. Saint Laurent filled his catwalks with power-suits, smoking jackets and sharply tailored blazers, putting a feminine twist on overt masculine styles and making it acceptable for 1960s women to wear the trousers! Yves Saint Laurent was also the first designer to exhibit his work in the Metropolitan Museum in New York. 5 designers

Gianni Versace

Gianni Versace is best known for glamorising vulgarity and creating a mass media outlet for fashion by exploiting the celebrity phenomenon. The Italian designer first learned his craft from his mother who was a dressmaker by trade. Gianni Versace was the first fashion designer to understand the relevance of publicity, focusing primarily on supermodel and celebrity presence for brand endorsement. He would fill his front row with high profile celebs and have them front his ad campaigns. This enabled the fashion industry to build a media platform internationally.  5 designers that influenced the industry      

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