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Be a style icon: Channel the 50’s

1950's fashion
The 1950’s were a turning point in the world of fashion. Advancement in technology and the proliferation of capitalism heralded the birth of consumerism culture. The end of WW2 and the unprecedented economic boom in the USA made America the leading influencer in the realm of culture and politics.
 
50’s fashion was rigid, it functioned as tool to ensure social conformity, womenswear tended to follow five styles: Housework-wear, errand appropriate looks, maternity wear, party-appropriate clothing & work uniforms. Women’s fashion in 50’s was intended to please others, not necessarily the wearer. This rigid conformity removed any individuality away from women – thankfully in 2016 that’s not the case! Now in postmodernity, 50’s fashion has been reclaimed by many women as a symbol of liberation and empowerment – especially body confidence. 
Here are five 1950’s looks from some of our favourite boutiques: 

Don’t Call Me Dear: Pink & Gold Floral Dress – SHOP

50's fashion

Design Centre: Pink Wrap Dress – SHOP

50's fashion

Alyson Gray: Navy Lace Overlay Dress – SHOP

50's fashion

Don’t Call Me Dear: Dress & Matching Cape – SHOP

50's fashion

Fusion Fashion: Cerise Dress – SHOP

1950's fashion

Don’t forget to download the frockadvisor app HERE to keep up to speed with dates, discounts, and deliveries from the above fashion boutiques, and why not get started with your first fotocon.

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