Be a style icon: Channel the 50’s
The 1950’s were a turning point in the world of fashion. Advancement in technology and the proliferation of capitalism heralded the birth of consumerism culture. The end of WW2 and the unprecedented economic boom in the USA made America the leading influencer in the realm of culture and politics.
50’s fashion was rigid, it functioned as tool to ensure social conformity, womenswear tended to follow five styles: Housework-wear, errand appropriate looks, maternity wear, party-appropriate clothing & work uniforms. Women’s fashion in 50’s was intended to please others, not necessarily the wearer. This rigid conformity removed any individuality away from women – thankfully in 2016 that’s not the case! Now in postmodernity, 50’s fashion has been reclaimed by many women as a symbol of liberation and empowerment – especially body confidence.
Here are five 1950’s looks from some of our favourite boutiques: