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Address: 133 Shoreditch High Street, Shoreditch, East London, E1 6JE.
Opening Hours: Mon – Sat: 10.30am-7pm Sun: 12pm-6pm
Phone: +44 207 739 2811
Website: www.aidashoreditch.co.uk
Named affectionately after their Nan, Aida opened its doors in April 2012 as a result of four sisters’ vision to create a store that offered something more than your average high street shopping experience. With particular emphasis on creating a sense of community, the shop floor was designed not only to showcase a unique edit of independent European brands, but also to be a platform from which other people could share their passions and talents. Aida frequently plays host to a variety of events, from local gigs to film screenings to charity nights, and the sisters’ aim is to continue exploring ways of celebrating people and style through meaningful outlets. The shop itself sits in the heart of cosmopolitan East London and offers a range of menswear, womenswear, shoes and accessories ‐ but that’s not all. Keeping in line with their vision to provide something different to the norm, Aida has its own coffee shop at the front of the store and houses a make‐up parlour on the women’s floor where a range of professional vintage hair and make‐up styling services are available to book.

Start a fotocon with Aida using frockadvisor.

The “fotocon” is one of the exclusive features to frockadvisor! This is a photo conversation between boutiques and fashion fans in app.

How does it work, you say? Well it’s simple…

If you’re on the lookout for the perfect dress for a winter wedding, or you HAVE to nab the woolly wrap to keep you warm, then let frockadvisor find it for you!

1. All you have to do is upload a picture of the item your heart desires, and hit the “Want” button (star). 2. This sends a notification out to all the boutiques you follow on the app who can then reply to you with an image of either the exact item that they have in stock, or something similar. 3. And voila! You’ve found your perfect piece.