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Countdown to Fashion Independents’ Day: Emer O’Mahony & Viv McCarthy

fashion independents' day viv emer lockdown models

Our next Fashion Independents’ Day crusaders are besties and business partners Emer O’Mahony and Viv McCarthy. With a combined 40 years experience in the fashion industry, who better to chose for #FIDay than Viv who previously owned a boutique and Emer who used to buy for and manage one! This fabulous duo now own both Lockdown Model & Fashion PR Agency and manage Mercedes-Benz Fashion Week Cork – two busy gals! 

Over the years through the various Cork Fashion Weeks, Emer and Viv have acted as brand consultants to local designers, mentoring them through their business start up and helping them with the PR side of things. They also ran a successful Pop-Up Boutique on Opera Lane to enable local fashion design students and graduates retail their garments and take commissions. In January 2016, quite rightly, the pair were received at a special reception at City Hall by the Lord Mayor for their contribution to the local fashion industry through Cork Fashion Week. emer n viv As you can see, these ladies are obsessed with fashion! Emer and Viv have completely different tastes in style and believe in expressing their individuality through clothes. However, they admit that their biggest fashion faux pax was was twenty years ago when they started out, following trends too strongly, all at once in the one outfit (anyone else guilty?!). Emer blogs at Irish Fashaholic about all things fashion – expect to see insider pics of Cork Fashion Week, Fashion shoots and other fabulous events that the pair are involved in. If you would like these Corkonians to take the crown, make sure to follow Viv & Emer on Twitter, retweeting and liking their selfies on the big day! Check out what Emer O’Mahony wore at the #FIDay launch HERE  

Stay tuned to frockadvisor for more exciting #FIDay updates & crusader announcements! Be sure to download the frockadvisor app to be in with a chance of winning a Smartphone on- more to follow.

Are you a boutique owner or online store and want to get involved with #FIDAY? Contact us at Want to stay in the loop with all things fashion then download the frockadvisor app here OR register for the frockadvisor web app here.

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