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Fashion Independents’ Day Fashion Grand Prix, May 28th

Fashion Independents’ Day is hitting the UK! On May 28th frockadvisor is holding an even bigger, louder, and prouder #FIDay Fashion Grand Prix in London with London’s most influential fashion crusaders. fashion grand prix Antonia O’Brien, Zoe Hardman, Vogue Williams, Susie Lau, Nick Ede, Danielle Peazer, Simon G, and Princess Julia will be racing across London, calling into as many boutiques as possible, taking selfies along the way, and shouting about the indie retail sector across frockadvisor, Twitter, Facebook, and Instagram.  Whoever trends highest on social media will be declared the winner. Boutiques-6 So UK indie retailers, we want you to get involved by hanging a poster, holding an instore event, notifying your customers and putting some fizz on ice for Fashion Independents’ Day UK (#FIDay). On the day, we want everyone to get out and support local businesses by popping into their local fashion boutiques to see what’s on offer and meeting the people behind these fabulous stores. Also shout about it on social media and send us pictures of what your local boutiques are doing for Fashion Independents’ Day on May 28th using the hashtag #FIDay. The British Fashion Council are strong supporters Fashion Independents’ Day with the Chief Executive of the BFC commenting: “There are hundreds of independent retailers across the country that are not only responsible for supporting British design talent but in some cases are the launch pads for the success of some of these businesses. The support of campaigns like frockadvisor’s – Fashion Independents’ Day shine the spotlight on the importance of the independent retail sector by driving awareness and sales for the businesses at the heart of its success. We very much hope that across London consumers will fly the flag for British fashion by joining the campaign on May 28th both in person at their favourite boutiques and online by using the hashtag #FIDAY.” David Slater, Director of International Business Development at London & Partners, said: “London is one of the world’s leading cities for fashion, and it is great to see that innovative companies like ‘frockadvisor’ are marrying fashion expertise with new technology to create a unique experience for consumers. This app will not only help connect customers with London’s fashion scene and experts, but will also keep London on the cutting edge of the fashion technology scene.” B962ABCAC7 Retailers, to get involved contact hello@frockadvisor.com and we will send you an #FIDay UK poster to hang instore. Let us know how you’ll be celebrating Fashion Independents’ Day UK. fi day poster It’s been just over a month since the huge success of Fashion Independents’ Day Ireland and we are still reeling from the reception it received. #FIDay had:
  • an impact of 13,792,237
  • a reach of 1,006,139
but more importantly, Fashion Independents’ Day celebrated each and every independent boutique, their loyal customers and the importance that independents’ have in the heart of communities.  Fashion Independents’ Day also brought us the world’s first Fashion Grand Prix. 20907_825175697561284_4969405953256406750_n 5 of Ireland’s most influential fashion crusaders, Annmarie O’Connor,  Ciara O’ Doherty, Courtney Smith, Lorna Weightman, and Anouska Proetta, called into as many independent retailers as possible – raising a glass and taking selfies to push out across multiple media for #FIday. They had 5 hours to take as many selfies in as many independent retailers as possible and most boutique selfies won! The winner was the fabulous Annmarie O’Connor who trended all around Cork on the day.

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