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Fashion Independents’ Day (#FIDay) breaks the internet!

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“Omg, have you broken the Irish internet? Another year, another massive frockadvisor Fashion Independents’ Day success. The day received such an unbelievable response and we successfully got #FIDay trending around Ireland. 1 cover #FIDay had:
  • an impact of 13,792,237
  • a reach of 1,006,139
but more importantly, Fashion Independents’ Day celebrated each and every independent boutique, their loyal customers and the importance that independents’ have in the heart of communities Ireland-wide. We owe a huge thank you to our 5 amazing fashion crusaders, Courtney Smith, Ciara O’Doherty, Lorna Weightman, Annmarie O’Connor,  and Anouska Proetta, who all took part in our #FIDay Fashion Grand Prix and rallied around Ireland, competing against each other, to snap selfies in as many independent retailers as they could manage within a 4 hour time-frame. Together, they sent social media into an #FIDay frenzy. 20907_825175697561284_4969405953256406750_n   We’re also so grateful of all the fabulous independent retailers around Ireland who got involved whether it was with in-store discounts, a customer event, or hanging an #FIDay poster in the window. And finally to all you loyal customers and fashion lovers who joined in on the action by getting behind our 5 crusaders and who continuously give your support to Irish independent retail all year round, #FIDay couldn’t have happened without you! The winner of our #FIDay Fashion Grand Prix, which was announced on TV3’s Xpose yesterday evening, was the fabulous Team Annmarie O’Connor. Her selfies with the independent retailers of Cork received the most retweets on the day! Credit-Planet-Notion1-420x630 It was an extremely close race, and between all 5 crusaders, they nearly brought down the internet. We here at frockadvisor are already getting excited for next years #FIDay but in the meantime, keep shopping independently! 1966792_942445429103199_4456213832017768011_n IMG_6656 5 anouska
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