Fashion Independents’ Day Launch #FIDay
Tuesday 12th April, 2016 – Virgin Media and frockadvisor celebrated the launch of Fashion Independents’ Day 2016 with a special evening held at newly opened hotspot, Zozimus, located on Anne’s Lane. Hosted by Brendan Courtney and Sonya Lennon, last night’s event was a veritable who’s who of some of Ireland’s biggest movers and shakers in the fashion industry. This year’s #FIDay will take place on April 21st. This fabulous initiative supports all things surrounding independent fashion – #FIDay asks people to visit their favourite local boutiques, meet the people behind the stores, experience the ultimate in customer service and see what fashion surprises await. #FIDay will see 10 teams with some of Ireland’s top fashion influencers racing across the whole of Ireland to shine a spotlight on the independent fashion retail sector. With over 500 boutiques getting involved, this year’s #FIDay crusaders, including Holly White, Corina Gaffey, and Ciara O’Doherty (to name a few), will visit as many boutiques as possible, taking selfies along the way. The team who trends highest on social media will be the overall winner.
Brendan Courtney, Co-Founder of frockadvisor said, “We’re delighted to have Virgin Media & AIB on board for the 3rd annual Fashion Independent’s Day! Last year’s event was such a success and was trending on Twitter all day long. Not only did the event get significant attention, it gave a massive profile boost to all participating stores.”