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#FIDay Fashion Independents’ Day goes on the road again!

frockadvisor fashion independents' Day
In just a couple of hours frockadvisor and our merry team of fashion influencers will be hitting the road once more in the name of independent fashion. #FIDay AKA Fashion Independents’ day AKA the fashion grand prix, will see frockadvisor and 12 fashion influencers visiting over 400 boutiques around the country. This initiave aims to shine a spotlight on the incredible work the independent retail does – as well as operating as a push for people to get out there and shop more locally.  Make sure you tune into TV3’s Ireland AM from 7AM to 10AM to watch the run up to #FIDay with our fabulous street party which will be held at Castle Market in Dublin’s Cultural Quarter.  On our last #FIDay in Ireland we managed to trend on Twitter and spark conversation and about all things the indie sector has to offer the savvy consumer. Last year #FIDay had:
  • an impact of 13,792,237
  • a reach of 1,006,139
Last year’s event, more importantly, celebrated each and every independent boutique, their loyal customers and the importance that independents’ have in the heart of communities nation-wide. Here’s a look at what happened last year:    This year’s #FIDay will take place on April 21st . This fabulous initiative supports all things surrounding independent fashion – #FIDay asks people to visit their favourite local boutiques, meet the people behind the stores, experience the ultimate in customer service and see what fashion surprises await. #FIDay will see 10 teams with some of Ireland’s top fashion influencers racing across the whole of Ireland to shine a spotlight on the independent fashion retail sector. With over 500 boutiques getting involved, this year’s #FIDay crusaders, including Holly WhiteCorina Gaffey, and Ciara O’Doherty (to name a few), will visit as many boutiques as possible, taking selfies along the way. The team who trends highest on social media will be the overall winner. This incredible event wouldn’t be possible without the help from our sponsors at Virgin Media, AIB and Hailo.


Blogger, presenter and stylist  Lorna Weightman – @styleisleIRL – Dublin & Kildare Presenter, stylist, writer and blogger  Holly White – @HollyKateWhite  – Dublin Dublin based fashion broadcaster and blogger  Ciara O’Doherty – @CiaraODoherty – Galway PR guru and snapchat sensation  James Kavanagh – @JamesKavanagh_ – Dublin PR guru and male fashion blogger  Rob Kenny – @robkenny_ – Dublin Fashion stylist and top brand consultant  Corina Gaffey – @corinagaffey – Dublin Lifestyle and fashion blogger Rebecca O’Byrne – @HauteSoFabulous – Dublin Fashion Bloggers Louise Cooney & Niamh Webb O’Rourke – @louisecooney_  & @Niamh_LoveLife – Limerick Model Agency Directors  Emer O’Mahony & Viv McCarthy – @irishfashaholic & @VivLockdown – Cork Fashion Writer & Stylist  Jo Linehan – @Jo_Linehan – Cork Fashion blogger & stylist Jessika Banaghan @Jess_SelfieGirl – Dublin

#FIDay 2016 competitions

Throughout the day we will be running a fabulous competition – here’s how to enter:  Fashion fans: Download the frockadvisor app and follow your favourite boutiques to be in with a chance to win one of 2 smartphones! Boutiques: Get your customers to download the frockadvisor app, make sure they follow your store in app and you could win a store event hosted by Brendan Courtney and Sonya Lennon.  


Are you a boutique owner or online store and want to get involved with #FIDAY? Contact us at Want to stay in the loop with all things fashion then download the frockadvisor app here OR register for the frockadvisor web app here.

fashon independents' day  
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