#FIDay was….. A HUGE success!
Our third Fashion Independents’ Day was our biggest yet! The hashtag #FIDay trended nationwide all day – in turn, creating a spotlight and discussion around the importance of the independent retail sector. On the 21st of April, 14 fashion influencers AKA #FIDay crusaders took to the road travelling throughout the nation visiting as many boutiques as possible. Our fantastic crusaders popped into hundreds of stores and got snap happy with store owners. On a quiet Thursday morning in Dublin’s creative quarter a party erupted and poured out onto the street, this party was to celebrate all things independent retail! Ireland AM where there to capture the action – as well as our giant selfie. frockadvisor as well as our merry bunch of crusaders and boutiques friends, partied from 7-10AM on the streets of Dublin before hitting the road in the name of #FIDay. Make sure that you stay tuned today to find out who the WINNER of #FIDay was – more to come later today. #FIDay wouldn’t have been possible without the help of our friends AIB, Hailo and Virgin Media.
Want to catch up on how we got on at our Street Party? Check us out here: WATCH