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2015 Highlight: Fashion Independents’ Day UK! (#FIDay)

One of our highlights in 2015 has to be Fashion Independents’ Day UK (#FIDay)! On May 28th, we held the ultimate independent fashion retail event in the form of the #FIDay Fashion Grand Prix UK with London’s most influential fashion crusaders. Key influencers, Antonia O’Brien, Zoe Hardman, Vogue Williams, Susie Lau, Nick Ede, Danielle Peazer, Simon G, and Princess Julia raced across London calling into as many boutiques as possible, taking selfies along the way, and shouting about the indie retail sector across frockadvisor, Twitter, Facebook, and Instagram. Of course there had to be a winner and on the day, fashion blogger, model, and professional dancer Danielle Peazer trended highest and generated the most noise across all social media! frockadvisor are going to be doing it all again next year, and we’re going to be shouting even louder and prouder about the independent fashion sector.

Watch all the #FIDay journeys right here:

Danielle Peazer is a talented fashion blogger, professional dancer and part time model with a massive following across all social media. Danielle has worked with many of the world’s top choreographers, creative directors, and artists such as Jessie J, Kylie, Justin Timberlake, and Ollie Murs. She also runs a hugely successful blog named Idle Lane which draws in followers from all over the world. Her blog focuses on outfits that she wears or would like to wear and aims to inspire others with their fashion and beauty choices. Simon Glazin is a popular fashion vlogger and freelance journalist who gives a witty social commentary. Simon has worked with,, and compiles the pages for Optima magazine.

Susie Lau is a British fashion writer and editor whose blog Style Bubble has become one of the most famous and widely recognised in the world. She lives and works in London and writes full-time on her blog whilst carrying out freelance work for Elle, The Daily Rubbish, and Dazed Digital. Follow updates from Susie right here:

  Vogue is best known for her modelling, television and radio work but Vogue isn’t scared to get her hands dirty either, winning the 2015 series of Bear Grylls: Mission Survive and she proved she doesn’t have two left feet on Dancing With The Stars Australia! Vogue has a great personal style and her blog,, is worth a read for fashion ramblings, fitness fun, make-up inspiration and music recommendations.
The fabulous Antonia O’Brien is a fashion reporter and TV host based in London who is currently working on many international stations and print publications. She is at fashion’s front line and is one of London’s top fashion influencers reporting from many major events during awards season.
Hailing from Scotland, Nick Ede now currenty resides in London. Nick is a style consltant, television presenter and owner of the highly succesful EdenCancan PR agency in SOHO. Nicknamed the ‘Simon Cowell of fashion’ after his appearance on Project Catwalk, Ede has had a long and fruitful career in the entertainment and fashion industries.
! Zoe is DJ, television and radio presenter. She has worked on the likes of This Morning on ITV where she fronted the Hubb, was a presenter on Take Me Out The Gossip, and is currently a DJ for Ministry of Sound. Apart from her impressive credentials, this fabulous fashionista has previously presented at London Fahion Weekend at Somerset House and is an avid fitness fanatic!

Don’t forget to download the frockadvisor app below to keep up to speed with dates, discounts and deliveries from fabulous indie retailers.

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