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Is the Tide Turning for Perfection in Fashion?

A trend is emerging at the ongoing catwalk shows for Men’s Fashion Week in London and Milan. The models are being made up to have less than perfect skin. Usually this is something which the industry steers away from, with agencies telling their models to drink lots of water and look after their skin. Now these blemishes and imperfections are being purposefully added to the faces of models before they hit the runway. If you read our roundup of the Topman Design show for day one of London Collections men, you’ll know that the models sported a sunburnt look with inflamed and uneven skin for the length of the catwalk. An unusual addition to the show which left spectators wondering if the models had stayed out too long in the sun that glorious weekend in June. Now after the Moto Guo show at Milan Men’s Fashion Week this seems to be an upcoming trend. At the show of the Malaysian designer, models had acne, patchy colouring, as well as dark, tired eyes that made them look as if they had come straight from high school onto the runway. The fashion industry is obsessed with youth and the culture that surrounds it. Young people have always been a major influence on those in the business, as well as the spearheads of wearable street trends. These are the issues that young people today actually battle with, and the thing that teenagers spend most of their time preoccupied with is their skin. The younger generation have grown up in a time where photoshop is ubiquitous and where images of models that set unrealistic standards of beauty, that even the models themselves can’t reach, are the norm. Perfection has reached saturation point in the media and young people have become tired of it, coupled with the feelings of inadequacy that come with it. Instead, they search for a more genuine experience and something which more accurately reflects their daily lives. People are beginning to see that their is beauty in imperfection. This is a welcome change for the industry and hopefully we will see a continuation of this at Fashion Week in September. In the infinitely wise words of Beyoncé – “Perfection is so… eh” Perfection
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