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London Collections Men Day 1: Topman Design

Since London Collections Mens began in 2012 the menswear market has grown rapidly as more and more men are buying into the idea of fashion. Having a fashion week for men alone indicates this. Men proving to be a fierce competitor for the spot of fashion’s biggest consumers which women have always dominated and are keen to practice self-expression through clothing. Topman Design kicked of the LCM weekend with their SS17 collection, a coveted spot in the schedule reserved for the high street’s most recognisable brand. The in-house brand is the high street’s answer to the catwalk and always produces very wearable items for the masses but never pushes the boundaries themselves. That being said, the collection which was showcased in the basement of the Ambika P3 gallery signals a promising start to LCM. We saw a continuation of experimentation with patterns and styles, something which has gained momentum over the past few seasons that perhaps have not been available to men in recent years. Inspiration for the collection was found in the clothing seen at holiday resorts. The overall visual can only be described as Johnny Cash country star meets Miami drug lord and English youth all coming together in the most fashionable way to enjoy the sun. Maybe even a little too much by the look of the models, sporting sunburn in the truly British and Irish way. The scorched models with sea salt strained hair is the epitome of Summer and a look we didn’t know could look so good. The collections included resort and loungewear, suits, as well as a range of clothing teetering between smart and casual. No matter what the look, Spring/Summer was always brought back to the fore, being paired with shorts or nautical and floral embellishments and patterns. We also saw a reemergence of a now favourite of Topman Design which is the 50s style jacket paired with high waisted trousers and remaining loyal to the slim look that rather suits the ungainly models.
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