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Make Up for Men

In previous years, the emergence of the modern day male beauty industry has been pivotal in significant revenue increments for both advertisement agencies and beauty companies alike.  This growing trend has seen the explosion of male beauty blogs such as “MANFACE” and “The Male Stylist”. While male aspirations toward the prime athletic physique, attentive skincare and groomed fashion sense are nothing new, this obsession with the perfect male Adonis embodiment is now being embraced in the form of man tailored make-up.  Although the niche for a male orientated  make-up brand has yet to be utilized, companies in the UK such as mensmake-up.co.uk have been capitalizing on this growing trend with numerous products ranging from concealer to foundation.   Before and After: Make-up tutorial with Charlotte Tilbury (see video below) The aim of mainstream male beauty development at present does not strive to artistically enhance the male features with loud colors or obvious contouring. Moreover, the primary focus is to portray a healthy natural look, keeping blemishes and dark circles to a minimum. While this revolution appears to be a modern one, nothing could be less pertaining to the truth.  The use of materials to cosmetically enhance male beauty can be traced back to Asia  3000 B.C and during the reign of King Louis XVI. Check out the great tutorial below from www.charlottetilbury.com  

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