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No7 Launch: Lift & Luminate Triple Action Serum

Alessandra Ferri no7
Last night, the magnificence of Dublin’s City hall was transformed into a female fest of Ireland’s Women of Influence. We were brought together to unveil No7’s new advertising campaign #READYFORMORE. Boots have a wonderful untold social heritage of supporting women to succeed throughout it’s long and impressive history. Their active support of Dress for Success in Dublin sees them offer personal consultation and complimentary make up collection to all Dress for Success clients.   The gathering was served Moet & Chandon Champagne and fine food befitting a room full of role models. The visual treats began with a live and intimate performance from the Monica Loughman Elite Ballet Company, culminating in a performance of The Dying Swan by Ms. Loughman herself.   Towards the end of the evening, Gillian Hennessey, Boots Head of Marketing, pulled the curtain on the new advertising campaign, an inspiration feast featuring Alessaandra Ferri, a woman of super human focus and clarity of vision, returning to her career as a prima ballerina at the tender age of 52. Watch to be inspired.   ”Breaking down barriers as she dazzles audiences, Alessandra Ferri is joining forces with No7 to support the launch of our NEW No7 Lift & Luminate TRIPLE ACTION Serum, showing the world that she is ready for more.”    

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