The best anti-wrinkle cream ever?
In 2009 when Boots created No 7 Protect & Perfect Intense Serum, the queues were out the door and sales skyrocketed! The reason for this was it’s clinical findings that found, that using this serum actually reduces wrinkles. Last year, No 7 upped their game to their already popular Protect & Perfect line, by adding the ingredient ‘Matrixyl 3000’, which is shown to improve elasticity. This new and improved product is called Protect & Perfect Intense Advanced Serum. But, how is this serum even better than their last infamous offering?! Boots extensively researched and tested their product in order to support the claims that their product actually works! They have released the results of a 12-month clinical trial on 80 volunteers. One group applied the serum to one side of their face and not the other to compare the results of use and non use of the product. Dermatologists examined the volunteers’ crow’s feet and under-eye wrinkles to note any changes. Amazingly, the improvement seen in wrinkles under their eyes trebled (with use) between two months and 12 months, while the improvement in crow’s feet doubled in this time. Additionally, 85 per cent of 2,600 volunteers said that their fine lines reduced and their skin looked younger after four weeks. Due to these impressive findings, Boots have confidently announced an industry-first claim: Protect & Perfect is the UK’s first serum proven to deliver anti-ageing results, that’s benefits increase with use over time. In other words, if used regularly soft lines and wrinkles will appear less pronounced! This is big news, as in the UK, no anti-ageing product has ever been allowed to claim it by the Advertising Standards Agency (ASA). No7 are the first to make such claims due to their sufficient research and proof of cumulative wrinkle reduction! It’s no wonder this serum is being hailed as the best anti-wrinkle cream on the market!