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The Fashion Technology Revolution

In the past few years, fashion houses and technology firms have flirted with the idea of potential collaboration. This flirtation has become an emerging trend following the partnership of companies such as Google with the CFDA (Council of Fashion Designers of America) to develop the “Straight off the Runway” shopping experience. Another organisation driving this shift is the almighty Apple who have recruited fashion talent from numerous designers such as Burberry and Yves Saint Laurent.   Previously, tech companies that attempted to mingle their products with fashion were generally unsuccessful due to prioritising smartness and practicality over aesthetic. An example demonstrating the fusion of fashion and technology is the Guess Connect Smartwatch. In order to produce a smartwatch that values technology and functionality as well as fashion aesthetic, Guess teamed up with smartwatch maker Martian to deliver this. While maintaining the traditional Guess analog dial, this gadget boasts a single monochrome display at the face bottom to allow for the viewing of notifications and messages. It also features an LED light display that glows for new smartphone notifications.


A photo posted by GUESS Connect (@guess.connect) on

Technology fused with aesthetic beauty was truly epitomised when Claire Danes waltzed down the red carpet at this year’s Met Gala in a classically fairy tale fibre optic gown. This year’s theme was titled “Manus X Machina”, a theme that many celebs interpreted as silver and gold sequins. But Danes and life long friend/designer Zac Posen undoubtedly rose to this challenge. Click Play to see this beauty in action!!!
A little magic moment on @gma this morning! #ZacPosen #metgala #Ballgown #manusXmachina   A video posted by @zacposen on
These feats are just the tip of the iceberg when it comes to the developing  a relationship between technology and fashion. The future is bright and fibre optic.

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