The Golden Touch – NikeLab x Olivier Rousteing
Olivier Rousteing has traded in the glamour of the catwalk for athletic performance. Balmain’s creative director has teamed up with NikeLab to produce the most luxurious sportswear collection we’re ever likely to witness.
NikeLab x Olivier Rousteing: Football Nouveau celebrates professional football lifestyle, fusing luxury finishes with functional athletic designs.
The French designer has had a love for the game since he was a child, patriotically stating that he still watches the sport when his country’s team is playing. Rousteing also wore Nike in his youth, which made being approached by the brand for a collaboration even more of an honour.
Leaving his trademark tailoring and structured silhouettes at Balmain, the designer’s collaboration focuses on a rebirth of Nike’s most iconic sport silhouettes. The black and gold designs team Rousteing’s extravagance with Nike’s functionality, resulting in a collection that satisfies consumers both on and off the pitch. Throughout the design process, Rousteing would continuously ask “Would a football player really wear this?” A question that ensured the collection stayed rooted in sport.
Rousteing obsessed over the partnership of each piece, the 30 year old wanted every piece to work well together. Even integrating pieces from the womenswear with the menswear to ensure that the collection blended well together.
The sports luxe collection also features embellished trainers. Nike have embroidered patterns into the Flyknit fabric for the first time, meaning you can add a little high-end fashion to your morning run.
The women’s body-con dress, the crop top and menswear hoodie are Rousteing’s favorite pieces in the high-glam but wearable collection. NikeLab x Olivier Rousteing: Football Nouveau is available online and in NikeLab stores from the 2nd of June.
Pro-Baller
The French designer has had a love for the game since he was a child, patriotically stating that he still watches the sport when his country’s team is playing. Rousteing also wore Nike in his youth, which made being approached by the brand for a collaboration even more of an honour.
Athletic Rebirth
Leaving his trademark tailoring and structured silhouettes at Balmain, the designer’s collaboration focuses on a rebirth of Nike’s most iconic sport silhouettes. The black and gold designs team Rousteing’s extravagance with Nike’s functionality, resulting in a collection that satisfies consumers both on and off the pitch. Throughout the design process, Rousteing would continuously ask “Would a football player really wear this?” A question that ensured the collection stayed rooted in sport.
Mix N’ Match
Rousteing obsessed over the partnership of each piece, the 30 year old wanted every piece to work well together. Even integrating pieces from the womenswear with the menswear to ensure that the collection blended well together.
Jog On!
The sports luxe collection also features embellished trainers. Nike have embroidered patterns into the Flyknit fabric for the first time, meaning you can add a little high-end fashion to your morning run.
Black & Gold
The women’s body-con dress, the crop top and menswear hoodie are Rousteing’s favorite pieces in the high-glam but wearable collection. NikeLab x Olivier Rousteing: Football Nouveau is available online and in NikeLab stores from the 2nd of June.
Image Source: Instagram
