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#ThrowbackThursday: Fashion Independents’ Day IRL

We’re still reeling from the success of Fashion Independents’ Day back in April. Our third Fashion Independents’ Day was our biggest yet! The hashtag #FIDay trended nationwide all day – in turn, creating a spotlight and discussion around the importance of the independent retail sector. On the 21st of April, 14 fashion influencers AKA #FIDay crusaders took to the road traveling throughout the nation visiting as many boutiques as possible. Our fantastic crusaders popped into hundreds of stores and got snap happy with store owners. On a quiet Thursday morning in Dublin’s creative quarter a party erupted and poured out onto the street, this party was to celebrate all things independent retail! Ireland AM where there to capture the action – as well as our giant selfie. frockadvisor as well as our merry bunch of crusaders and boutiques friends, partied from 7-10AM on the streets of Dublin before hitting the road in the name of #FIDay. Watch above to see who was the ULTIMATE winner of #FIDay. #FIDay wouldn’t have been possible without the help of our friends AIB, Hailo and Virgin Media. See all the fashion crusaders journeys below.: James Kavanagh & Rob Kenny Holly White Ciara O’Doherty Louise Cooney Rebecca O’Byrne Lorna Weightman Jo Linehan Jessika Banaghan Emer and Viv Corina Gaffey
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