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Time Sensitive: Push Watches

Push watches rainbow
Here at frockadvisor we strive to support the independent sector. That’s why we are super excited to introduce to you a playful concept brand making waves – Push Watches. Founded back in the early autumn of 2012, Push Watches is a fabulous new brand of producing creative time pieces. This innovative initiative is the brainchild of powerhouse duo Andrew and Michael. The pair first met in design school and developed their idea together – Michael is the wünderkind of a third generation jeweller family and always pondered ”why isn’t young design embraced more?”.

”What’s different about Push?  Push is about movement and direction, it’s about going somewhere.  But not gently.  Push implies pressure.  Push is here to give young designers the nudge to push their way through the crowd.  What’s different is that Push promotes great design for the masses, its about massclusivity.  To do that Push flipped the model bringing products straight from the designers to the consumer. Cutting out the middlemen, the expenses and the profit so that the winner is the person who buys the product.”

The watches aren’t just aesthetically stunning, no, they also operate as platform in which young designers can get their foot in the door in an already highly competitive industry. Aside from nurturing and fostering young design, the Push Project also promises to donate 10% of their proceeds to the Irish Cancer Society.    
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