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Trending: Alexa Chung explores how PR works & normcore

Alexa Chung future of fashion
In the second episode of her series with British Vogue, top fashion influencer, Alexa Chung, explores the highly competitive world of fashion PR and who exactly invented the illusive term ‘Normcore’. This episode offers a fascinating glimpse into the inner workings of a high profile PR company based in Manhattan. The second half of the episode chronicles the world of all things ‘Normcore’ and where its origins began. Got a spare few minutes? Check it out here:
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