“frockadvisor brings human relationships back to the shopping experience, in store and online.”

Two of Ireland’s leading fashion crusaders, Brendan Courtney and Sonya Lennon have launched ‘frockadvisor’, an app connecting fashion lovers with their favourite independent boutiques.

Users can post a photo of something that they want and their favourite boutique can respond in a ‘fotocon’ (photographic conversation) sending photographs of similar things that they have in stock. For the first time, this gives fashion’s independent stores a chance to compete with the big boys of e-commerce, and fashion lovers a chance to truly find something different.